Touch experience | Brand Platform | Product Design
Capital One Café
Huge, Inc. Copy Lead
Concept, Copywriting, UX Writing, Game Design
Financial empowerment in a coffee break.
Capital One Cafés offer coffee, free wi-fi, bank services, and a casual space for millennials to learn personal finance and engage with the brand on a human level. Our touchscreen experience invites interaction, educates, and fosters conversation with customers, positioning Capital One as an essential partner in their financial wellness journey.
Gamefied learning.
courses
How do I plan for retirement? How much should I tip? WTF is APR? These self-guided courses I created answer those burning money questions in smart, 2- to 4-minute sessions that pair finance tips with gameplay.
Snack-sized tips & tricks.
FACTOIDS
These quick, easy-to-digest animations offer nuggets of wisdom on popular money topics. They educate, encourage, and invite customers to interact with a can-do attitude, like a personal trainer for finances. Factoids can be seen nearby or across the café.
Branded tools
that rule.
offerings
Skilling up on all things financial is even more powerful with the tools to succeed. With the perfect solution served up at the right moment, customers see how Capital One can help them meet their goals with products and services that fit their lives.
putting the customer first
"This screen needs a cup holder."
