SOCIAL MEDIA STRATEGY | BRAND GUIDELINES
Randstad
Huge, Inc. Copy Lead
Copywriting, Content Strategy, Brand Design
Channeling social for a new tech future.
With a new brand promise of tech-meets-humanity, Randstad needed to communicate its vision across social channels. I created new guidelines that deliver valuable content to social audiences, with an optimistic voice focused on their success.
A new standard for sharing.
The best guidelines lead by example. So, armed with research and a wealth of career content, we created artwork and messaging to fit the values and vision of Randstad’s Human Forward identity. Now each platform has a blueprint for posting with purpose.
Smart strategies for follows and likes.
Beyond simple copy and design rules, I dug into the latest insights on LinkedIn, Facebook, and YouTube. These guidelines help content creators learn how to optimize posts by platform, but also understand the “why” behind it—and see how it all supports the Randstad brand.
