Inspired by tech. Powered by bagels.
Part copy director, part UX writer, and part content strategist, I work to make digital the engaging, kick-ass world it should be. I believe that users are smart people who deserve smart content. And that thoughtful experiences just make life better.
I bring creative ingenuity and a sense of humor to every project, along with strategic insight, systems thinking, and the tenacity to get from ideas to finished product. All with one goal: user-focused content that elevates the brand experience and drives business results.
Specialties
Developing content for digital platforms: websites, mobile apps, in-store and conversational experiences, and social media
Leading creative teams on product design and content development projects
Adapting new tech innovations and media types to meet strategic goals
Designing content for educational experiences and games
Generating ideas for campaigns, pitches, new tech, and product innovation
Creating and executing content strategy for omnichannel branded content
Leveraging best practices and user empathy to problem-solve for seamless experiences
Yes, I prefer serial commas. Because they're better.
Fly Delta Mobile App for iPad
2013 One Show Interactive Bronze Pencil
2013 APEX Avion Award – Best Achievement in Technology
2013 FWA Mobile of the Day Award
USPS.com Redesign
2012 DC ADDY Award, Interactive – Gold
USPS Mobile App for iPhone
2012 DC ADDY Award, Mobile Apps – Silver
USPS Priority Mail Website
2010 DC ADDY Award, Interactive – Silver
USPS Virtual Box Simulator
2010 CLIO Awards Gold Winner - Interactive, Innovative Use of Technology
2010 Hive Award Winner
2010 Time Magazine – Best Example of Augmented Reality
2010 DC ADDY Award, Interactive – Best of Category
2010 DC ADDY Award, Interactive – Gold
2009 London International Awards Silver Winner