Responsive Website | Brand Platform
Mohawk Flooring
Huge, Inc. Sr. Copywriter
Copywriting & Content Strategy, Brand Voice, UX Writing
Digital renovation for an iconic brand.
Flooring. We touch it every day, but don’t really think about it until we need to buy it. Turns out it’s a big decision—and Mohawk’s digital offerings are designed to make it as easy and enjoyable as possible. From simplified products and a personalized search tool to design inspiration, MohawkFlooring.com is a go-to resource for flooring and home improvement expertise.
Hitting home.
A new Brand Story
The homepage features flooring at the center of our everyday, with ambient video of people and pets at home interacting with their floors. I positioned flooring as the setting for family activities and quiet moments; a steady constant in the bustle of life. That story continues on high-level pages throughout the experience.
Smart search.
The Flooring Finder
With the Flooring Finder, users can shop flooring like an expert without having to be one. The intuitive, step-based tool helps them find the styles that fit their needs and delivers relevant results in a snap.
Covering material.
education pages
Education pages amplify the benefits of Mohawk flooring, covering essential information about each flooring type and distilling details into digestible tidbits. Bubbled-up installation and care tips help customers know what to expect for maintenance.
Pin-spired trends & ideas.
Inspiration pages
Image-rich inspiration pages serve up popular looks and styling tips by flooring type. Fresh design tips and curated Pinterest boards, along with advice and inspo from expert bloggers, get users excited to plan their home updates.
memes for the Team
"Put a cat on it."
