Hello. I'm Rachel.

I create digital experiences that inspire people
and feed their thirst for knowledge and fun.

Copywriter

I help future-focused, digitally deft brands create relationships that users can believe in and experiences that deliver. From killer headlines to microcopy.

Copy Director

Sure, a writer can lone-wolf it. But the real victory is getting a team on board with your vision and finding the ideas that get you there, together.

Content Strategist

With strategy, UX, and product design skills in my pocket, I Swiss-Army-knife my way through any platform or content type. Adapting new tech is my jam.

Here's some of my recent work.

CAPITAL ONE CAFé | touch experience

Coffee-Fueled Financial Fitness

Capital One Café is a stress-free place to sip, swipe, and learn personal finance. With a touch-based system of snack-sized money tips, interactive learning, and games, it’s easy to school up while you fuel up.

Check it out

Mohawk Flooring | Responsive Website

Surfaces, Simplified

Shopping for a new floor can quickly turn into option overload. But Mohawk’s simple, intuitive Flooring Finder gets customers to their dream floor faster than you can spill marinara.

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Randstad | social media strategy

A Cultivated Following

Randstad embraces technology's potential for making real, human connections. But even tech-savvy humans need a social strategy—and guidelines to keep messaging in sync. So we made a roadmap. Next stop, Social Butterflyville.

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ruth's chris steak house | Responsive Website

Raising the Steaks

Ruth’s Chris steps up to the plate with a new digital presence. Guests can bone up on filets vs. ribeyes, find perfect wine pairings, plan a date night like the pros, and truly experience this rare brand of hospitality.

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